‘Gully Boy’ Makers Release ‘Gully Beat’ App Ahead Of The Film’s Release

‘Gully Boy’ Makers Release ‘Gully Beat’ App Ahead Of The Film’s Release

11 February 2019

Excel Entertainment have just released a free app called ‘Gully Beat’ to promote the release of ‘Gully Boy’.

Inspired by the hip-hop culture born out of the slums of Mumbai, the film directed by Zoya Akhtar and starring Ranveer Singh and Alia Bhatt, depicts the rise of a street rapper who becomes the symbol of Mumbai’s underground hip-hop movement. To support the DIY rap culture that the film intends to depict, ‘Gully Beat’ intends to help aspiring rappers create their own tracks in less than a minute.

The app allows users to choose the beat from its collection, record a rap over it, write the lyrics and then share the finished work over social media or submit it to be featured on ‘Gully Beat’. The app also has a ‘Karaoke Booth’ feature which allows users to sing along to the songs in the film’s soundtrack. By allowing users to listen to tracks created by others and promoting well-received entries, the app intends to build its own community of DIY rappers.

The app’s release also marks the first time a Bollywood film has launched a dedicated tie-in music application.

To download the application or to find out more, head here.

Image: Excel Entertainment



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