Wild City was established as an online music magazine and community platform in 2011. It has since grown to become an events company (hosting a variety of musical showcases, events and the annual Magnetic Fields Festival), cultural PR agency (City Press launched in 2015), consultants for brands engaging with contemporary music culture in India (partners include Boiler Room, Resident Advisor, Red Bull, Jameson, Bira 91, Puma, Social Offline, Bumble, Ray-Ban, Budweiser, British Council amongst others), and executors of regional cultural programs across South Asia.
Dedicated to spotlighting the latest in alternative culture and music from India and South Asia, Wild City’s inception filled a much-needed gap in the Indian music space.
A year after its establishment, Wild City partnered with Gerriet Schultz (founder of iconic Berlin club VMF) and the Goethe-Institut to create Border Movement, an online platform and series of events, workshops and residencies that promote interaction between grass roots electronic music communities in South Asia and Germany.
In 2013, Wild City co-founded the first-ever Magnetic Fields, arguably India’s most popular boutique music festival. Taking place in Alsisar Mahal, Rajasthan, Magnetic Fields has been included in the ‘50 Best Music Festivals in the World’ by Time Out Magazine. It has also been lauded by Resident Advisor, New York Times and other notable publications.
In 2016, Wild City further went on to win an award for 'Best Promoter in India' and co-curated the music stream of The Coalition.
Wild City is the voice for alternative music in the region. Whether showcasing local or international sounds, the company constantly thrives to challenge and develop the independent cultural space and its audience.
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