About

Wild City is a culture-first platform and creative agency that has shaped India’s alternative music and arts landscape for over a decade. Founded in 2011 as an online magazine and community, it has grown into a multi-disciplinary studio spanning editorial, events, consulting, and cultural programming.

At its core, Wild City builds and nurtures communities around music and contemporary culture. What began as a much-needed voice for independent music has evolved into a platform that builds ecosystems; from co-founding Magnetic Fields, one of the region’s most respected festivals, to developing new formats like Nomads; an intimate reimagining of the festival experience in Rajasthan. Operating at the intersection of underground credibility and global relevance, Wild City has partnered with platforms such as Resident Advisor and Mixcloud, and works with brands including Budweiser, Red Bull, Puma, Ray-Ban, Bumble, and the British Council.

Its work spans brand consultancy, venue programming, large-scale event production, and cultural strategy, with projects including BudX, Johnnie Walker ReVibe, and Kingfisher Ultra Soulflyp. Beyond events and campaigns, Wild City invests in long-term cultural development; from cross-border initiatives like Border Movement (with Goethe-Institut) to community-led programs such as Women in Electronic Music (with British Council), Culture Connects (with American Center and MUTEK), and Women in Labour, as well as co-founding and partnering with Delhi’s Jazz Weekender festival.

With a deep understanding of both underground culture and mainstream platforms, Wild City continues to push culture forward; creating spaces, opportunities, and conversations that shape the future of music in the region.