30 October 2014

Budweiser has officially launched 2014 MADE For Music in India. A global campaign that will feature 'Budweiser MADE Stage' a platform with the intention of finding and showcasing upcoming and independent talent from the prevalent underground music culture in India. The project will be rolled out as a four part series working with local artists around the country showcasing their talent in a creatively conducive environment.

The MADE Stage hopes to bring together an assorted mix of musicians, visual jockeys, graffiti artists, sculptors, sound and light engineers and performance directors to create unique new sounds, visuals and experiences. The multicity events will take place in Mumbai, New Delhi, Bengaluru and Goa. You can watch the Budweiser MADE Stage series here from 13 November onwards. Each of the four episodes will feature an unconventional and exciting mix of artists, some of the artists confirmed include – B.L.O.T, Teddy Boy Kill, Peter Cat Recording Co., Sulk Station, Fuzzy Logic, Lifafa and Hashback Hashish.

The Made for Music platform is a global initiative sponsored by Budweiser, celebrating artists, creators and visionaries who leave an indelible mark on pop culture. India’s MADE Stage platform will join this global network with the hope of showcasing India’s musical talent and influence. The first edition of MADE Stage will take place in Mumbai on 31 October, more details here. Venues and details for the remaining cities are yet to be announced. Follow Budweiser on Facebook here for updates on the MADE initiative in India. You can check out a trailer video for Budweiser MADE Stage below.

Words: Aditya Keswani


Join Our Mailing List