Mixify Clubcast: The Future Of Clubbing?

12 June 2014

Mixify, a live streaming service that started back in 2012 has come up with a new technology that will allow DJs to stream their sets into clubs from pretty much anywhere in the world. The project is called ‘Mixify Clubcast’ and essentially means that DJs will no longer have to actually turn up to clubs anymore.

Needless to say, it’s already led to heated debates amongst electronic music enthusiasts worldwide.

Before you start doubting its legitimacy, you should know that Mixify has already made close to $1.8 million in investments from Australian DJ Tommy Trash, CMB Capital and members of the Ministry of Sound Australia. Tommy Trash was also one of the first DJ’s to test out the service, giving it rave reviews.

Mixify Clubcast will be sold on a pay-per-event basis and will provide club quality audio as well as 2 way HD videos, which will let the people watch their DJ play and enable DJ’s to ‘read’ the crowd and work their sounds accordingly.

The main aim behind the service is to break “geographic barriers” and expand an artist’s audience reach. These are undeniable pros but one can’t help but have doubts about technology like this. There’s nothing better than a good live set and a large part of it can be attributed to that inimitable DJ-audience connection which will be difficult, if not impossible, to mimic on screen.

On top of that, there’s also the danger of technical glitches which can ruin a show if they occur on either end.

Watch the video below and decide for yourselves:

Words: Diya Gupta



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