iTunes Launches In India

5 December 2012

It was only a matter of time, but iTunes have finally launched in India and with a bang. The translation to rupees has for now, has made it very friendly for Indian wallets with singles priced between Rs 7 and Rs 15 (usually 99 cents/ Rs55) and albums starting from Rs 70. No, that's not a typo.

Over 20 million tracks will be available with Bollywood and regional tracks up for download alongside international music, films and books. A HD film can also be rented at Rs 120 with normal films being available to buy at Rs 190 (and to rent only Rs 80).

The launch of iTunes sees an integration with its online storage platform iCloud making it easier for users to access music and films from a number of Apple devices without having to connect to a desktop. With this very clever software, if a user starts watching a film on an iPad, it can be restarted from the same point from another device.

The iTunes Match service has also been introduced to India which means that users can also store music purchased outside of iTunes, this comes with an annual fee of Rs 1200 but allows users to backup all of their media.

iTunes rolled out its launch to 55 other countries at the same time as India with other countries including South Africa, Russia and Turkey.

iTunes India



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