New Delhi Gets A New Record Store By Digging In India

One of India's most recognised vinyl enthusiasts, Nishant Mittal aka Digging In India has just launched his record store in New Delhi's Shahpur Jat.

Known for his sense of discovering overlooked Indian heritage in an exceedingly wide variety of styles, Mittal brings a collection he has accrued over 7-8 years to the store. Besides well-known classics from Western shores and Bollywood alike, the store also specializes in eclectic and rare grooves ranging from desi disco, Tamil funk, Bengali baul sangeet, qawwali, ghazal, Hindustani classical, Carnatic, Telugu soundtracks and Marathi koli geet to Japanese city pop, Afro Funk, Middle Eastern pop and more.

Besides the musical collection, the store also features uncommon records like spoken word, political speeches, poetry and comic offerings, alongside vintage posters, comics, collectable matchboxes, stamps and other artefacts.

The record store also shares the space with Mallika Tandon's designer cake studio Bobo Cakery, which will keep cake slices and bakes with a nostalgic twist for dine-in at the store in the coming month to make the vinyl store a space for more than just sales.

Mittal explains: “One thing I’ve noticed is that record stores can be quite intimidating to people who are not familiar with the formal and that’s something I want to change. I want to create an easy-going comfortable space where people can come just to hear good music and learn how this thing works.”

Head to the store at 141A/2 1st Floor, Shahpur Jat, New Delhi between noon and 7 pm on any day and follow Digging In India on Instagram for more information. Listen to Digging In India's Wild City mix below to familiarise yourself with Mittal's work.