International creative agency BMB recently took to the streets of India on behalf of Cobra Beer to create three short films set in Mumbai.
The shorts revolve around the idea of 'a fresh take on authentic India’ and show a young, interesting and modern view on life in Mumbai with some familiar faces leading the way.
“What is exciting for us, is that these films have allowed Cobra to position itself through powerful cultural associations rather than traditional interruptive product-centric messages.” Kevin Wallace - Cobra.
The 3 videos each have a different cultural theme and are curated by some of the leading players within their respective field. BLOT! the experimental audio-visual collective, Vandana Verma the well known food journalist and blogger Manou, the man behind the acclaimed Wearabout blog.
All 3 videos are currently hosted on the Guardian's travel section and can be viewed via the links below:
Mumbai’s chaotic sights and sounds: BLOT!
Mumbai street fashion adventure: Manou
Mumbai’s best street food: Vandana Verma
You can also view the commercial that links this entire project together below:
02 March 2012