SHFT & Jay Pei
4 May 2018
Jay Pei is a New Delhi based producer and DJ who has pioneered his own unique sound, enthralling audiences with it across the length of the country. Building his music and sets upon rhythmic foundations of the 4/4 groove, Jay's more recent experimentation has been towards integrating cinematic elements in to the atmospheric soundscapes of his set. While a lot of his techniques may seem contradictory to the mainstream, they have led him to find and explore his own unique voice. One could say that his music comes from the best of both worlds - analog and digital. With his use of analog drum machines and synthesizers to lay down the foundation of his tracks and digital devices to integrate the work flow. Moving with a unique ebb and flow, Jay's penchant for composing melodies, combined with his intrinsic knowledge of the music that he plays, especially when performing his signature all original set, has propelled Jay and his music to a large audience.
A sound that defines SHFT would be best described as boundless, clean and effervescent. He's been an integral part of the underground music community in India and has always kept his head down and kept all his focus on the ‘music'. Having played at countless clubs and festivals over the last decade, his knowledge has evolved into a now risk-taking, bold and sincere artist, both behind the decks and in the studio.