Percept Take Sunburn To The Big Screen
1 March 2012
Percept Ltd in association with Viacom 18 have taken their marketing strategy to the next level this year by teaming up to create a film based on the 2011 edition of Sunburn titled ‘Sunburn – The Movie’.
The film will be produced and creatively mentored by director Anurag Kashyap of Phantom Films: “Sunburn is like the Woodstock of India, and Percept has done a great job over the years to make it a world class event for music lovers. The music and atmosphere there has acquired a cult following from around the world. A film against its background will be enjoyed not only by hardcore Sunburn fans but everyone who loves real stories and music."
A team of 7 directors led by Kashyap, shot the entire film at the festival held in Goa at the end of last year. Currently in post production it's due to be released in time for Sunburn 2012.
Image Credit: Apna India