Deadmau5 & Nokia Come Together For Breathtaking Audio/Visual Project
30 November 2011
Millbank Tower on the banks of River Thames was turned into the backdrop of the "future of live events" earlier this week as Nokia celebrated the launch of the Nokia Lumia 800 smartphone with one of the most spectacular light shows the world has ever seen.
Each of the 120 metre high building's 800 windows were covered with vinyl as 16 projectors, stationed 300 metres away on the other side of the river, beamed 4D images onto the structure. The 30 minute show was accompanied by music from Deadmau5, who created exclusive remixes for the performance.
Deadmau5 said: “Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It's also great to be able to play such an iconic landmark and to a UK crowd.”
Nothing says "BUY OUR PHONE" quite like this does it?