Calling All Bands: Road to Converse Rubber Tracks
12 March 2014
An incredible opportunity for one lucky band out there – a free recording session at one of the best studios in the world.
Over the next two months, Converse Inc. kicks off the first-ever Indian edition of Road to Converse Rubber Tracks, with one Indian band ultimately getting the opportunity to travel to and record at the renowned Converse Rubber Track Studio in Brooklyn, New York.
The first edition in India has begun with a band hunter scouring through college festivals and gigs across the country throughout the first half of March, to identify India’s best new bands. Rohit Pereira aka P-Man, bassist for Shaa’ir + Func, vocalist with Vice Versa and the man behind the fantastic P-Man Music Files and Okay Potato (check out his Magnetic Fields experience here), will travel to different cities in the country, attending college festivals and gigs, looking for the brightest new talent and naturally, documenting everything as he goes.
Aside from being selected to participate by P-Man, Road to Converse Rubber Tracks is also open to all bands across India through applications, with no restriction on genre or language. To participate, bands must apply to Road to Converse Rubber Tracks through the Converse Facebook page. Fans of the selected bands will then have to vote to help their favourite band perform at gigs in each city.
In the past, Converse has been associated with some of the biggest bands and musicians around the world for various music projects, including Gorillaz, Andre 3000, Pharrell Williams, N.E.R.D., Julian Casablancas of The Strokes, and Vampire Weekend. In the last two years, Converse has brought the Converse Rubber Tracks pop-up studio from Brooklyn to cities such as Toronto, Austin, Montreal, Los Angeles, San Francisco, Amsterdam, Beijing, Mexico City and now Mumbai.
Words: Divya Naik