30 August 2012
New Delhi
TLR (The Living Room)
A·poc·a·lypse: n. A prophetic disclosure; a revelation.
An electronic music project still in its nascent stage, Apocalypse Meow is the brainchild of a collaboration between a video game designer and a singer/songwriter. Left to their imaginations with an adequate supply of computer RAM and a sole desire to create, electronic music has only been a tiny piece of their creative output. Pushing forward many years of stimulating psychedelia, Apocalypse Meow starts off where acts like Pink Floyd, Air, Burial, Future Sound of London, Grizzly Bear, NIN, Frank Zappa, Massive Attack, Sigur Ros and Radiohead left off.
More important to AM however, is the role of music in today's world. When artistry has suddenly taken a backseat to commercial success, the duo wish to reset the balance, if only just to inspire another wave of
thinkers, to think only for the sake of thought. Artistic expression and entertainment aside, music is primarily a way for ideas to evolve, challenging earlier notions and ushering in a new way of perceiving the old.
Music is, indeed, an apocalypse.
"AM is an experiment. There is no sound worth hiding from, for all sounds are mere vibrations; the rustling of leaves, the roar of a tiger, the sound of rain and thunder, the crash of a meteor, the movement of ocean waves... the purr of a sleeping kitten. Here lie the seeds of endless experimentation. Conformity and genre are child's play, but left to the all-encompassing universe of a wave of sound, there is only possibility to be found. The only thing left to do in these uncharted lands is to follow your ear."
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